I ran across an AdAge article recently, thanks to @ThomasJArmitage, that provides interesting insight into how 10 renowned brands improved their marketing agency relationships and how they plan to improve even more in 2012.
This article doesn’t represent some sort of “how to” for me. In fact, Bob Wright Creative is blessed to have wonderful clients that are strong leaders committed to creating excellent work in a positive environment of collaboration. The reason why I resonate with this article is because it re-affirms my belief in the practice of making someone else’s life a little easier.
No matter our organization’s offering, or our role within the organization, when we consider ourselves to essentially be service providers committed to helping others, I believe the output of our endeavor will always be as strong as it can be.
The article also reminds me that as an agency we are clients too. We have vendors such as printers, photographers, web hosts, landlords, accountants, and others. Just as our clients will ask themselves “how can we be more effective in our role with our agencies?” we continually ask a similar question of ourselves: we’re all pulling for the same level of excellence in our collaborations, so what can we do on our part to achieve the desired result in an ideal manner, where everyone involved ends up in a better place?
So, while the season of resolution is still new, I resolve to strengthen my commitment to helping make things a little easier for others, inside the office and out.
