In an industry that takes its direction from myriad advances in technology and aesthetics, it's nice to also know that much of our work is rooted in timeless best practices and simple physics. I was reminded of this when perusing a recent post in Print Magazine's Imprint online community.
Imprint author J.J. Sedelmaier takes us on a tour of 1920s-era design and advertising texts, including Advertising Production Methods, Light and Color in Advertising and Merchandising, and more (all published by McGraw-Hill Company). Here are a few of my favorites, taken from Outdoor Advertising:
