In an industry that takes its direction from myriad advances in technology and aesthetics, it's nice to also know that much of our work is rooted in timeless best practices and simple physics. I was reminded of this when perusing a recent post in Print Magazine's Imprint online community.
Imprint author J.J. Sedelmaier takes us on a tour of 1920s-era design and advertising texts, including Advertising Production Methods, Light and Color in Advertising and Merchandising, and more (all published by McGraw-Hill Company). Here are a few of my favorites, taken from Outdoor Advertising:
With both my pre-teen daughters' current fascination with cut paper crafts, and their burgeoning interest in graphic design, the creativereview.co.uk blog headline "Make design history with scissors and glue" immediately caught my attention.
The subject of the blog post, the book entitled A History of Graphic Design for Rainy Days (Gestalten), is now on my Christmas shopping list. Not only will my daughters benefit from it, but I'll finally have a way to easily explain graphic design (for the 100th time) to my adult relatives.
Uncle Ralph: "What is it you say you do? Graphic design? What's that?"
Me: "Read this Uncle Ralph... Merry Christmas. So, where's the eggnog?"