For today's episode of Marcom Talk, Mike Gastin and Mike Nelson outline the steps of a video project. With video becoming a bigger part of content strategy, we hope you find this talk helpful in planning your next video project.
What’s been on your marketing mind lately? What burning questions from your corner of the marcom universe are in need of answers? Let us know! We’d love to help by offering some of our thoughts in future episodes of Marcom Talk. If you have any questions or suggestions, feel free to comment below.
Remember the movies Helvetica and Objectified? Producer and director Gary Hustwit presents the third film in his design series: Urbanized. Watch the trailer below.
The film is premiering in a few big cities and will be released on DVD worldwide. I really enjoyed Helvetica and am looking forward to seeing Gary's current effort. You can learn more about the project at the Urbanized site.
Sometimes the full essence of a particular story can’t be fully conveyed through one media type alone, or even a collection of certain media types. When rebranding The Maplewood and building a new website for the long-term and rehabilitation care facility, we uncovered a challenge: Not everything that makes The Maplewood special can be conveyed via text and photos. The intangible qualities of staff – personalities, life experiences, values, passions – are all crucial elements in understanding the full Maplewood story. Observation of these qualities is important to prospective residents and families as they navigate what can be uncertain waters. Communicating these qualities requires a creative approach. The result was a series of “Getting to Know” videos, each highlighting a different member of the Maplewood family. With video, we were able to bring a range of human characteristics to the full Maplewood story. Here’s an example:Peace of mind is critical for those making long-term and rehabilitation care decisions. Through the help of video, the Maplewood’s audience can be confident that the right choice of care is being made. In your world, what messages pose a challenge for traditional media? How do you leverage video and other forms of new media?