books

With both my pre-teen daughters' current fascination with cut paper crafts, and their burgeoning interest in graphic design, the creativereview.co.uk blog headline "Make design history with scissors and glue" immediately caught my attention.

The subject of the blog post, the book entitled A History of Graphic Design for Rainy Days (Gestalten), is now on my Christmas shopping list. Not only will my daughters benefit from it, but I'll finally have a way to easily explain graphic design (for the 100th time) to my adult relatives.

Uncle Ralph: "What is it you say you do? Graphic design? What's that?"
Me: "Read this Uncle Ralph... Merry Christmas. So, where's the eggnog?"

Read more about A History of Graphic Design for Rainy Days at creativereview.co.uk

Please join me in congratulating Jason Martin a.k.a. @theskydistrict. He's our contest winner and will receive a free copy of Jeff Hayzlett's new book, The Mirror Test!

Thanks to everyone that participated. It was a lot of fun and I know we'll do something like this again. Be sure to subscribe to our RSS feed and thanks again to everyone for taking part!

Marketing pros, entrepreneurs and executives—win Jeff Hayzlett's best-selling book on business: The Mirror Test. Enter early, enter often!

We're giving away a free copy of Jeff Hayzlett's new book, The Mirror Test! All you have to do is email us with your contact info of choice—phone number, email addy, Twitter handle—and you're entered into the drawing. And don't sweat sending us an email, as we're anti-spam. You'll not receive anything from us other than info on the drawing. Okay?

Jeff Hayzlett is a larger-than-life marketing expert, who until recently was the Chief Marketing Officer for Kodak. Word on the street is he's moved on for a television show. Only time will tell. Until then, give us your info and get in on the chance to win Jeff's book.

We'll be announcing the winner early next week, so enter now!

Welcome to Monday Favorites, a quasi-regular feature to help you make the transition from weekend to work, because nobody but the boss likes Monday.

Today's favorite: Books on Writing

If you're a marketer you are responsible for creating content. It's likely that you're creating web site copy, press releases, articles, case studies and white papers on a regular basis. But, take a quick survey of corporate writing and one sees a landscape littered with jargon, cliches, and really bad writing.

Writing well is critical and it's what separates you from the pack because good writing supports your company's brand by giving it voice and style.

The following is a list of my favorite writing-related books.

On Writing Well
Author: William Zinser
Publisher: Collins
First Edition: 1976

Zinsser is a prince among men. He's accomplished, cultured, gracious and modest. In On Writing Well, he drives home the necessity of rigorous editing as the key to great writing. I'd never been one for editing. I thought great writing came from being talented so I subscribed to the first draft club—one and done. Zinsser changed all that for me with this book. He claims that he's had a successful career not because he's a great writer but because he's a great editor. He is clearly both.

Writing to Learn
Author: William Zinser
Publisher: Collins
First Edition: 1988

Whereas On Writing Well is about the 'how' of great writing, Writing to Learn is about the 'why' of writing. Namely, we write nonfiction so that we can learn and so we can help others to learn. Zinsser shows that all subjects are worthy of great writing; mathematics, physics, chemistry, music and art. This book is perfect if you have to cover arcane, technical or esoteric subjects, because it will help you create great, well written information that's engaging to read.

You can visit William Zinsser's lovely web site if you'd like to get more insight into the man behind the writing.

Writing Your Dissertation in Fifteen Minutes a Day
Author: Joan Bolker, Ed.D.
Publisher: Holt
First Paperback Edition: 1998

Okay. What does writing a dissertation have to do with marketing? A lot. If you're like any other person who has tried to put pen to paper you've dealt with writer's block. Bolker has spent decades guiding highly educated experts through the process of writing their dissertations. Dissertations are typically focused, technical and go deep in a given subject area, as the writer is trying to communicate their expertise. Sound familiar?

Bolker has developed an approach that helps the writer overcome writer's block and get the job done by eliminating the pressure to write perfectly. This book helped me overcome writer's block and my anxieties to write a 60,000 word book in three months.

A Writer's Coach
Author: Jack Hart
Publisher: Anchor Books
First Edition: 2006

Jack Hart is editor at large and writing coach at the award-winning newspaper, The Oregonian. He works with journalists to make their writing sparkle. In this book he deals with writing method, process, structure, force, brevity, clarity, rhythm, humanity, color, voice, mechanics and mastery. This book is a great resource if you write a good deal, but want to get better. Hart has great insight for every aspect of writing.

The Elements of Style
Author: William Strunk, Jr. & E.B. White
Publisher: Longman
First Edition: 1918 (w/ many revisions)

What list would be complete without the famous Strunk and White style guide? We still refer to it when there's a question that our resident usage experts can't answer. Our favorite maxim? Omit needless words.

Eats, Shoots & Leaves
Author: Lynne Truss
Publisher: Gotham Books
First Edition: 2003

This is a lovely and entertaining look at punctuation. Lynne Truss is a punctuation fanatic and she wages a one-woman war against the misuses that are so prevalent in writing, be they on billboards, brochures or banners. This book is enjoyable and easy to read, but it will make you aware of your punctuation sins. I love a good em dash just like the next guy—Truss helps us to understand how and when to use it properly.

On Writing
Author: Stephen King
Publisher: Pocket Books
First Paperback Edition: 2002

This has nothing to do with publishing your corporate blog or writing white papers, but all work and no play makes Jack a dull boy, right? On Writing is about one man's life of writing. Of course, it's not just any man, it's Stephen King! I'm recommending this because it's a wonderful look at a famous writer's life of writing. It's real, honest and inspiring. Give it a read this summer if for no other reason than to be entertained. I promise you'll get more out of it. You probably should not expense it, though.