I've spent the better part of today sorting through all our old software and just tossing stuff out. Two giant bags full of boxes, floppy discs, CD-ROMs and documentation are waiting for me at the door to be taken to the dumpster on my way out.
It felt a little wrong. The company invested so much money for this stuff back in the day. But, it's not worth the paper or plastic it's printed on now—things like fonts on floppies and QuarkXPress. We even had software that ran on Mac OS 7! Yeah, no kidding.
Well, even though I felt like I was throwing away money, it was good to make room for the new. And, it was nice to reminisce a bit. (I loved you PageMaker! You were my first DTP steady.)
As I went through everything I was stuck by how long we've been doing this—over 43 years! That's a lot of good work and a lot of great clients. Not to mention a lot of tech to come and go, too.
I'm grateful for our past and I'm excited about tomorrow.
So, here's the deal. We use both company's products. Our office is littered with new and old Apple Macs. We've got G3's, G4's, a Power Mac, eMacs, iMacs, PowerBooks, MacBook Pros, iPhones and iPods. I don't think there's a single piece of PC/Windows tech in our whole office.
The same goes for Adobe. We've been using their products from the beginning, starting with PhotoShop and all the way through every version and iteration, including their acquisitions of Illustrator, DreamWeaver and Flash. We've got a number of versions of Creative Suite, too.
We're filthy with Apple and Adobe products and I can tell you from personal experience, neither one is remotely interested in choice!
Do you know what a new version of Adobe's Creative Suite costs? BTW, you can't be in our business without Creative Suite. There's just no way. How's $1,899 sound to you? And that's for the basic version. Two thousand bucks—does that sound like choice to you? And Apple's no better. We always have to pay top dollar for their stuff because they have such a closed system for development. Their computers cost more than PCs, their software costs more, it all just costs more.
Look, we love the products that both Adobe and Apple make. I don't think we really care if there's a choice or not. We just want to do great work and we want to use great tools to do it. But, please don't insult us by trying to portray yourselves as heros of the people. Your market cap is $18 BILLION, Adobe. It's hard to think of you or Apple as a victim.
Adobe, please forget 'choice'. It's a bit hollow coming from you. In fact, leave choice for the open-source software crowd. Or for fast food. Or cel phone carriers. Why don't you focus on putting your money where your mouth is? Show your customers that you appreciate them and give us a break.
You want to show how great you are? Drop your prices!