flash

Here's a recent piece we did for Spectracom promoting their Path Align-R technology. Check it out!

Creative Team Creative Direction: Phil Daggar, Bob Wright Creative Illustration: Ken Townsend, Bob Wright Creative Flash Programming: Jon Daggar, Bob Wright Creative Writer & Audio Production: Tom Cummings, Cummings Creative Learn more about Spectracom and see the web site user interface we created for them by visiting: www.spectracomcorp.com

If you use an Apple product of if you're in the creative or marketing worlds, you're aware of the war between Adobe and Apple. I won't go over the details, but you can get the juicy details here.

Yesterday Adobe fought back against Steve Jobs to show that they are not the bad guy and that they are the lovers and supporters of choice.

They released a multi-pronged campaign including newspaper ads, a web site, a truth about Flash landing page and a letter from Adobe's less-popular-than Steve-Jobs co-founders, John Warnock and Chuck Geschke.

So, here's the deal. We use both company's products. Our office is littered with new and old Apple Macs. We've got G3's, G4's, a Power Mac, eMacs, iMacs, PowerBooks, MacBook Pros, iPhones and iPods. I don't think there's a single piece of PC/Windows tech in our whole office.

The same goes for Adobe. We've been using their products from the beginning, starting with PhotoShop and all the way through every version and iteration, including their acquisitions of Illustrator, DreamWeaver and Flash. We've got a number of versions of Creative Suite, too.

We're filthy with Apple and Adobe products and I can tell you from personal experience, neither one is remotely interested in choice!

Do you know what a new version of Adobe's Creative Suite costs? BTW, you can't be in our business without Creative Suite. There's just no way. How's $1,899 sound to you? And that's for the basic version. Two thousand bucks—does that sound like choice to you? And Apple's no better. We always have to pay top dollar for their stuff because they have such a closed system for development. Their computers cost more than PCs, their software costs more, it all just costs more.

Look, we love the products that both Adobe and Apple make. I don't think we really care if there's a choice or not. We just want to do great work and we want to use great tools to do it. But, please don't insult us by trying to portray yourselves as heros of the people. Your market cap is $18 BILLION, Adobe. It's hard to think of you or Apple as a victim.

Adobe, please forget 'choice'. It's a bit hollow coming from you. In fact, leave choice for the open-source software crowd. Or for fast food. Or cel phone carriers. Why don't you focus on putting your money where your mouth is? Show your customers that you appreciate them and give us a break.

You want to show how great you are? Drop your prices!