Website Redesign: Focus on Your Visitors' Questions First

Happy New Year! I just finished reading a recent Inc.com article entitled "Redesigning Your Website in 2012? Ask These 3 Questions First". Author Amy Buckner Chowdhry did a nice job of covering the key big-picture topics to be covered when considering a website redesign. I encourage you to read all three topics, but one that resonated loudly for me is the second one: "What do your website visitors look for?" (sic)

This topic reinforces the importance of understanding the tasks visitors want to accomplish when they visit a website. To go a level deeper, these tasks are informed by the questions visitors ask when considering a purchase. Further, each stage of a visitor's purchasing decision process will involve a unique set of questions. So, websites should keep the entire buying decision process in mind, and assign content that is tailored to answer questions at each stage. As a website owner, being aware of visitors' stage-specific questions opens up an opportunity to create and publish content that provides relevant answers.

When your website redesign is focused on the questions your visitors are asking, then it's focused on task completion, and therefore, what your visitors are looking for. With this level of focus, you are one step closer to a successful website redesign.

Thanks to author Amy Buckner Chowdhry. You can read her article on Inc.com.